Ⅰ. Korean professional baseball
1. Background
In military government period, government made 3S(screen, sex, sports) policy and encourage people to do it in order to decrease the number of participation of protests for liberalization, overthrowing military government, liberal democracy. Former president Chun duhwan, ordered commanded "try to do professional sports" Therefore, Lee hoyeon and L
Baseball club marketing why important?
fans of baseball are growing up because they play well recentrly
we can find out that baseball began to be popular since 2006year
if we look at the this graph. this graph show us fan growing up.
it's been grew up six this year
But ,they don't get benefit though
Official record is surplus but In fact, it is deficit
we will discuss ab
Korea National Baseball Team
2006 WBC
Semi - Final
2006 WBC
Semi - Final
2009 WBC
Second Place
INTRODUCE THE LOTTE GIANTS
History
Hometown : Busan, Ulsan
Establishment : 1975
Title : 2 times Korean series winners in 1984, 1992
In 2011 : Coach, Yang seungho, 3rd place
Emblem & Mascot – Nuri, Ahra, Piri
Team Records
The number of audiences in 2011
Ⅰ. Introduction
개요1),2),5),21),24)
옛사람들은 나노과학과 나노기술의 원리를 알지 못했음에도 불구하고 나노기술 또는 마이크로미터 수준의 기술을 이용하여 다양한 물건들을 만들어 사용했다. 리쿠르고스 컵(Lycurgus Cup)은 아름다운 루비색을 내는 컵으로서 기원 후 4세기경 로마시대에 제조되
professional soccer team
a. won the regular league in 2005
b. won the victory in the semifinal of play-off in 2005
c. entered PO6 in 2009
D. Interview with Ahn Jong Bok CEO (attach connected documents at the back of the report)
a. The teams which you want to do benchmarking
- Manchester United(UK)-A team which create 12억 per one p
3) Baseball-related behavior of Primary Target Market Segment Model
Following story is the example of Primary Target Market Segment Model’s Baseball-related behavior.
EX) College student Mr. Lim
Mr. Lim is the maniac fan of LG Twins and he is attending university in Seoul. He starts his morning with The LG Twins cheer song as wake-up morning calls ringing. Monday morning, he checks the LG T
『 책 소개 』
◆ Read the book, take notes and compare and contrast with other class materials
모두가 무시하던 한 야구단의 성공신화라는 점에서 자칫 평범한 기업사례로 생각하기 쉽지만, 그 속을 파헤쳐보면 무언가 다르다는 것을 알 수 있다. 야구라고 하는 게임 속에는 보이지 않은 경영/경제의 논리가 숨어있다
I. Summary
0. 전체 요약
영국, 이탈리아 등 선진 유럽국가에서는 '풋볼 풀스', 'TOTO 칼 치오', '라 퀴니 엘라'와 같이 축구 경기 결과에 베팅을 하는 게임에 매주 수천만 명의 스포츠팬들이 참여할 정도로 크게 인기를 얻고 있다. 특히 그리스의 경우 2003년도 축구 TOTO의 판매액이 총 2조 4000억에 달하는 큰 시
1983 with two professional teams(Hallelujah, Yukong) and three amateur teams(POSCO, Daewoo, Kookmin Bank) forming the nucleus of what is now the k-league
Promotion strategy
Ongoing World cup
Raising hometown fans
Sportainment = sports + entertainment
Media advertisement about K-league
SK Wyverns family marketing.
Amusement park for children
Baseball museum
Restaurant
PROFESSIONAL EXPERIENCE
Financial Analyst XYZ Co., Seoul, Korea. 1990-1994
* Prepared budget packages, actual results, and analysis of budget variances. Interpreted financial results.
* Presented packages to manager, president of Tokyo office, and controller in the United States. Followed up on corrective action plans.
* Verified consolidated financial statements at subsidiary level and made